You know you’ve already had a conversation that starts like this … but is your friend really to blame? You saw the camera last night, you know everything ends up on Facebook, but still you pose to be papped doing body shots with Cowgirl Crystal, who really didn’t look like a man at the time!
The morning after feels bad enough without the dread of what will appear on Facebook . Remember, friends are your friends until they have a Facebook worthy (i.e hideously awful, embarrassing and sometimes incriminating) photo taken of you from a very wrong angle.
Play safe … check your Facebook privacy settings .
Published at: 05:02 pm - Wednesday February 10 2010
So 2009 is long gone and good riddance!
At Gorilla we’ve embraced the New Year with an attitude of optimism and excitement. We have some fantastic projects lined up, and have literally hit the ground running. Certain members of the Gorilla team have thrown themselves into their work and are committed to making 2010 an incredibly prosperous and successful year.
Sadly certain members of the team don’t seem to be as motivated, and without pointing any fingers, probably need to reevaluate their work ethic…
I have a question for you today… “How do you make an interesting, involving and innovative price comparison website Ad campaign?” The answer … “It’s obvious, enlist the help of a Russian meerkat named Aleksandr!”
Aleksandr Orlov the Russian meerkat has become a media phenomenon. He entertains over 660’00 friends on Facebook, and 31’000 Twitter followers from his stately home in Moscow and still has time to run his very popular meerkat dating website comparethemeerkat.com. He is even frantically publicising his first Hollywood film The Journey of Courageousness. This film, as Orlov said in his recent interview with The Telegraph, is “the best 60-second independent meerkat adventure film of all time” and it is “a claw-biting edge-of-seat thrill-ride”. His popularity is apparent, ring tones and posters are available to download, you can also pop in to Harrods and pick up your very own cuddly Aleksandr. Meerkat craze has become so frenzied that Harrods couldn’t possibly meet the demand; instead, they have decided to donate all of their cuddly meerkats to a selection of Children’s Charities.
Aleksandr Orlov and his ITkat, Sergei
Aleksandr was created for an advert for comparethemarket.com, a pretty boring car insurance price comparison website, in which he voices his frustration about people who get his website, comparethemeerkat.com, confused with comparethemarket.com. From this campaign Aleksandr has become much more than an animated character, he has become a celebrity personality! The witty comments he posts on Twitter and Facebook, along with his fun website, make Aleksandr very real for a lot of people. I think this may be to do with the fact he is cute and witty, and he certainly has the novelty factor. I often hear people reciting his catchphrase “Shimples … meep”. There is definitely something interesting about bringing characters to life, especially as it has all been created in the name of Advertising. A lot of effort has been made to create this lovable character and he certainly brings a bit of colour to an otherwise bland, two-a-penny car insurance website.
Without wanting to offend the 0.0000000000036% of the world’s population that still believe in Creationism, I’m going to put it out there that I believe in Evolution. I believe that the human species as it is today wasn’t created by some all-powerful deity and dumped into a Garden Paradise approximately 4,500 years ago, but rather evolved and developed through generations of natural selection into the beings that we are today.
Furthermore, I’m going to state that in line with this notion, humans will continue to evolve and change, and thousands or even millions of years from now (if we survive that long without destroying our species or our planet) I believe we will be very different to the beings we are today…
So what will change? Will we have rubber bones? Diamond hard skin? Telepathic abilities? X-Ray vision and sonar capabilities? Will we be able to manipulate objects with our minds by influencing their basic structure at an atomic level? Or will we just spend more time listening to crap radio DJs like Gareth Cliff and watching mind-numbing reality TV shows?
Either way, click on this link to have your mind blown away. I think some of these cases offer a glimpse into how our species is evolving. Freaky? Yes. Incredible? Even more so. The future? Why not?
You need to make the birdies as well as make with the birdies. It’s gonna be called the Tiger’s Wood. If you don’t believe us, check out the announcement made yesterday. (more…)
There’s a lot of content making predictions about 2010 and the trends that will dominate it. Some are legit, some aren’t. Some cite valid resources and I swear I think a few of these people are making up figures and terms as they go along. We spend regrettably large chunks of our time skimming through all of it and this is what we’ve come up with. It’s by no means the final word, but then again, in the game of predictions, such a thing doesn’t really exist does it?
Just a quick post showing and ad i stumbled across that i thought was awesome. Cool concept, nice track, shot amazingly. Really gets across how much fun you can have with a camera. (more…)
Published at: 11:12 am - Wednesday December 02 2009
In October a large white box was constructed, flat pack Ikea style, in the middle of Dundas Square, Toronto. Looking more like a contemporary art installation than an advertising stunt, this box held 8 creative minds from fledgling agency Zulu Alpha Kilo, whose mission is to demonstrate that the world could use more creativity.
For nine hours these eight interdisciplinary thinkers dreamed up innovative, quirky, and brilliant answers to questions posed to them by passers-by. No problem was out of bounds, and a solution was pitched within twenty minutes. The aim of the day was to give an awesome demonstration of what can be achieved when you apply creativity to life’s little conundrums. It is pretty amazing what can be achieved when you think outside the box … whilst literally sitting in a box! (more…)
Not too long ago, whilst checking out the Lynx Australia Party across the Internet campaign, I noticed that Lynx has a Facebook page. Not unusual nowadays; Gorilla’s on Facebook, Redbull and Quiksilver are on Facebook, even my local Sainsbury’s (a Supermarket in the UK) is joining the party. But what does having a Facebook (or any other social network) presence give a company or organisation? The answer … we can BIG them up!
There’s a lot of content making predictions about 2010 and the trends that will dominate it. Some are legit, some aren’t. Some cite valid resources and I swear I think a few of these people are making up figures and terms as they go along. We spend regrettably large chunks of our time skimming through all of it and this is what we’ve come up with. It’s by no means the final word, but then again, in the game of predictions, such a thing doesn’t really exist does it?
more like a contemporary art installation than an advertising stunt, this box held 8 creative minds from fledgling agency 
